Lead Magnets and List Building

Lead Magnets and List Building with AI Tools

For people who are struggling to build a list, or who are simply new to the process, it can be frustrating to think of the amount of time and effort it will take to accumulate a substantial number of subscribers.

Before traffic is even generated, you have to brainstorm an enticing offer that will appeal to your target audience enough to convince them to allow you into their email inbox, which is a hard sell for many consumers who are tired of the risk of spam.

The last thing you want to do is spend time creating a lead magnet that’s seen as weak, causing visitors to ignore your offer completely, because that will be a waste of traffic and a missed opportunity for future communications between yourself and that prospect.

Many marketers simply don’t understand how to identify the most pressing needs of their audience and develop lead magnets that convert well. Just because something is free, it doesn’t mean it will work in your favor.

Artificial intelligence (AI) tools, which have access to data that would take you a long time to sift through, can help you with the creative and strategic portion of brainstorming the best offers to use in your niche, and it can even go so far as to create them for you.

But as we all know, even the best offer will fail if you have a poorly crafted landing page, and this is a task that AI can also offer assistance with, if you’re willing to take input to enhance your message and delivery.

AI Can Explore the Pain Points and Goals of Your Audience That Make the Best Lead Magnet Slants

What you know on the surface about your intended target audience is a good starting point for creating an enticing lead magnet. But if you really want to ensure high conversions, you’ll want to use AI to dig a bit deeper.

You probably have a basic understanding of who you’re targeting. If you don’t, you can always backtrack and have AI help you figure out who your demographics should be for the niche you want to lead.

AI can even help you choose the niche itself if you give it some information about your hobbies, interests, passions and skills. But we’re focused on the lead magnets today, so we’re going to use an example for this report where your audience is made up of new online entrepreneurs who specifically want to start out in the affiliate marketing business model.

You can always brainstorm off the top of your head about what needs they may have, but you can also prompt AI to give you some ideas. If you do have some problems you know they need help with, you can include those in your prompt and ask for more ideas.

The goal is to get AI to help you accumulate a massive list of pain points, problems and goals so that you can develop not just one, but multiple lead magnets and landing pages that will expand your reach and allow you to drive targeted traffic to your specific landing pages.

When someone sees that a lead magnet offer is more specific to their demographic makeup, such as a senior or gender-specific report, one that specifies skill level (beginner or advanced), budgetary needs, and so on, they’re more likely to feel it’s a good fit for them.

There are dozens of AI tools now on the market, some free and some paid. For the purposes of this guide, we’re going to use ChatGPT and Google’s Bard AI tools. With Bard, you have access to current information, but unless you’re using the ChatGPT paid version (4), the data it pulls from is from 2021.

However, it’s also important that you try to find the most evergreen ideas for your lead magnets so that your offer doesn’t fall out of favor with your target audience. Let’s prompt AI like this: “Give me a lengthy list of problems, things people are confused about, and pain points newbies have when trying to learn affiliate marketing as a business model. I need to know all of their struggles.”

AI will tell you that this target audience often struggles with:

  • Finding a profitable niche
  • Understanding the role of affiliates
  • Selecting the best affiliate programs and platforms
  • Building a website for their reviews
  • Generating targeted traffic
  • Attracting an audience and getting them to trust them
  • Creating persuasive content that converts
  • Beating out the competition
  • Grasping compliance and disclosure issues
  • Tracking and analytics measures for improvements
  • Getting approved as an affiliate
  • Managing time and resources
  • Scaling their business
  • Not knowing where to start

Some of these are perfect for new affiliates. Others might be better suited for seasoned affiliates, like the one about scaling. Some topics are boring and unlikely to result in a sign up – like the one about compliance and disclosures.

Now we want to prompt AI to come up with a big list of goals that affiliates have in building their business. So we’ll prompt AI like this: “Give me a full list of goals that affiliate marketers have with this business model.”

For the goals, you’ll get answers like this:

  • Generating passive income
  • Achieving financial freedom
  • Working from anywhere/at home
  • Being their own boss
  • Pursuing their passion
  • Diversifying their income
  • Growing their income
  • Establishing themselves as a niche authority figure
  • Securing collaborations and sponsorships
  • Helping consumers with their product selections, needs and goals

Your lead magnet creations can be a mix when some of them provide solutions to help manage or eliminate problems, and others act as inspiration to help them achieve the goals they’ve set for themselves.

This will work in many niche topics, such as problems and goals with weight loss, finances, relationships, and more. If you want even more ideas, simply prompt AI with, “Any additional ideas?”

Some topics AI gives you might be better suited for a social media post or blog post rather than an entire lead magnet report. For example, the last three items in the list above might work best as shorter content creations.

Think about what problems and goals your target audience is most likely to need help with and then choose that as your first (of many) lead magnet creations. Once you do the first one, you can clone the landing page and write new copy for it, and start expanding your reach with list building.

By broadening your horizons, you’ll be able to segment your lists so that you can tailor your products and promotions to them based on what they signed up for because you can identify their needs and wants better.

You can also get AI to dig deeper, by asking it a question such as, “Why do most people pursue affiliate marketing in particular as their online business model?” This will help differentiate the information from other forms of online marketing.

You’ll get answers that you can use to your advantage with lead magnet and landing page creation such as:

  • Low startup costs
  • No need for product creation
  • Passive income potential
  • Flexibility and freedom
  • Variety of niches and products
  • Scalability and profit potential
  • Low risk and effort
  • No customer service responsibilities

You can create a combination lead magnet slant or choose one from any of the lists. For our purposes, we’re going to focus on the problem listed as “not knowing where to start,” because this allows us to include lots of basic information and begin attracting a very specific audience. 

Allow AI to Take a Deep Dive Into Your Topic Selection

We have already chosen a pretty broad topic for our initial lead magnet. However, we want to find out what else AI can give us in terms of information related to our specific topic.

We've chosen the confusion over where to start, so let's prompt AI like this: “Why are people confused over where to start with affiliate marketing? What problems do they have with this particular step?”

Now we have a better understanding of how the audience is stumped by this particular obstacle. AI tells us that the problems include:

  • Information overload
  • Conflicting information
  • Lack of clear (step-by-step) guidance
  • Encountering scams
  • Overcoming self-doubt and fear of failure
  • Lack of support and mentorship
  • Feels like it takes forever to start earning

It also reiterates some of the common problems it already told us, such as choosing a niche, understanding how affiliate marketing works, finding reputable programs, building a site, generating traffic, creating high-converting content, and more.

Now one thing you have to do is pair the facts and information AI gives you with what you, as a human, are capable of understanding that AI can’t grasp. For example, when AI mentions “information overload,” it’s not as simple as it makes it sound.

AI may state: “There are thousands of articles, blog posts, and videos about affiliate marketing. Sorting through the vast amount of content and advice can lead to confusion and analysis paralysis, making it difficult to determine the right starting point.” But what does that look like?

It means someone is sitting there, maybe feeling desperate to make money online, and feeling stupid compared to everyone else who is already succeeding. They’re overwhelmed and feel like giving up before they even get started.

So to set the prospective subscriber’s mind at ease, we might want to go with the step-by-step concept that AI presented to us previously. This would make visitors more apt to sign up to your list if they knew there was some clear guidance

If you need some ideas on what type of lead magnet to develop based on the information, you can prompt AI like this: “Based on the fact that new affiliate marketers feel overwhelmed and need step-by-step guidance to start a business, give me some lead magnet ideas that would convert well with that audience.”

It will give you advice such as:

  • A free eBook about affiliate marketing
  • A free video course for affiliate marketing topics you could show over-the-shoulder, like building a blog or driving traffic
  • A free webinar on a specific topic such as creating content as an affiliate
  • A free checklist or cheat sheet that shows ideas like important things to remember when selecting products to promote
  • A free trial of a software that helps them with their affiliate marketing

For our example, we’re going to go with the most common option, which is a free report or eBook. But you might use the other ideas for some of the additional things we’ll be discussing later in this report, so keep them set aside.

Next, we want to use AI to help us brainstorm a worthy title for our lead magnet based on the concepts we’ll be teaching – a step-by-step starting guidelines for new affiliate marketers.

AI Can Create a Title That Will Stop Visitors in Their Tracks

Whenever someone clicks through to the link to your landing page, they’re going to instantly be drawn to two things – the headline and the lead magnet image. That image will have the title of your report on it, so you want to have something that immediately conveys the value to your prospective subscriber.

You can certainly come up with titles of your own, but you can also rely on AI to combine some concepts and deliver ideas that might rival what you’re capable of coming up with, too.

Plus, you can keep prompting AI for more suggestions, ask it to make sure it uses certain verbiage in the title, have it shorten the title for you, and so on. You might spot words or phrases that you like in more than one title it provides, and that gives you the opportunity to mix and match however you want.

Let’s prompt AI like to help us with an effective title like this: “I want you to create a long list of titles for a report where I’m teaching newbie affiliate marketers how and where to get started in a step-by-step manner. Give me a variety of slants and styles.”

We’re prompting both ChatGPT and Bard, and they both have different styles of their own. For example, Bard is pretty plain. It comes back with “The Ultimate Guide to Affiliate Marketing for Beginners” as one of its examples.

But it does separate the titles into slants that are beginner-friendly, step-by-step, and motivational. It also gives us a variety of styles, like “crisp and to the point” titles (such as Affiliate Marketing: A Beginner’s Guide), informative and comprehensive (using words like Masterclass, Bible, etc.), and personal and engaging slants (where you would tell your journey such as How I Made $10k in My First Month with Affiliate Marketing).

ChatGPT does a better job with titles that are more attractive to this niche audience. It comes up with titles like: The Ultimate Beginner’s Guide to Affiliate Marketing: A Step-By-Step Blueprint to Launch Your Profitable Online Business.

But that’s a very long title. Sometimes, you can spots ways to shorten them yourself, such as cutting off the second portion of the title. You might see one like: The Affiliate Marketing Starter Kit: Your Ultimate Guide to Building a Successful Online Business, and you can simply chop off everything after the colon mark.

You can also ask AI to: “shorten the titles.” It will then tighten them up for you to choose from. Out of all of the examples we’re given, one stands out for what we had in mind: An Affiliate Marketer’s Step-By-Step Guide to Success.

There are many variations we could have used from AI’s list. Wording like: made easy, roadmap, decoded, mastery, breakthrough and more can be swapped out to work with your concept.

Make sure that if you definitely know you want something used, that you tell AI to use it. We can prompt AI like this: “Give me new titles but make sure to use the word Newbie in it.”

That way, every result will ensure that the title uses that specific word, and your audience will feel comfortable that the lead magnet offer is on par with their particular skill level.

Get AI to Help You Choose What Goes Into Your Lead Magnet Outline

You may already have some of the items that need to go into your lead magnet based on the list of problems and goals that AI brainstormed for you earlier. So you can extract those for your list to make sure they go into the report.

So for our example, we’ll make sure that AI knows to consider the following:

  • Finding a profitable niche
  • Selecting the best affiliate programs and platforms
  • Getting approved as an affiliate
  • Choosing products to promote that pay off quickly
  • Building an affiliate blog on a budget
  • Generating traffic as an affiliate
  • Writing high-converting reviews

Some of these, we’ve combined. For example, AI told us that people were concerned with how long it took to start earning, and also worried they wouldn’t choose the best products to promote, so we merged those two together.

If you were doing a more narrow lead magnet, such as one solely about choosing a profitable niche as an affiliate, you could prompt AI to give you topics just for that particular concept.

For all of the other topics it gave us, we’ll either work those into the report, save them for other uses or ignore them for this particular project. As a lead magnet, it needs to have ample value to the prospective subscriber, but it also doesn’t need to be a comprehensive, one-stop-shop.

For newbies, we’re not going to be covering scaling the business or anything like that because those are more advanced steps we can teach subscribers in products that we promote to them later.

Let’s prompt AI to begin the outlining process by saying this: “I’m writing a report called An Affiliate Marketer’s Step-By-Step Guide to Success and I want it to cover beginner steps such as finding a profitable niche, selecting the best affiliate programs and platforms, getting approved as an affiliate, choosing products to promote that pay off quickly, building an affiliate blog on a budget, generating traffic as an affiliate, and writing high-converting reviews. I don’t want any advanced topics like scaling up their business. Outline the report in a logical order and add any big topics I may have missed.”

ChatGPT added another great topic – Maximizing Conversions and Earnings. Under tis section, it mentioned things like leveraging call to action strategies (which could go in the review writing process), but it also included tracking and analysis of performance.

AI is going to give you a basic outline. You can take each section of it and have it give more depth to the outline so that you can pick and choose what goes into your lead magnet.

For example, one section looks like this:

II. Finding a Profitable Niche

A. Understanding the concept of a niche

B. Researching and identifying profitable niches

C. Evaluating market demand and competition

You can prompt AI like this: “Give me a comprehensive outline for each subsection of section II: Finding a Profitable Niche.” Then it goes into much greater detail, such as the benefits of narrowing down your target audience, examples of successful niche-focused affiliate marketers, utilizing keyword research tools to discover opportunities, and more.

Make sure you go through and do this for each section and sub-section so that you can weed out anything you don’t want and possibly think of things that need to be included. Have AI dig down as deep as you need to go.

You can slightly change things, too. For example, one section, AI had “example of successful niche-focused marketers.” We may not want to point to anyone specific, so we can instead change that to: “examples of narrow niched-focused affiliate marketing.”

You want to have AI hype up your chapter titles, just as it did with your lead magnet title. You can either give AI your final outline in its entirety after you’ve tweaked it, or go section-by-section asking it for a better title.

Prompt it like this: “Give me 10 better titles for my chapter than this: Finding a Profitable Niche.” ChatGPT comes back with the following ideas, and they’re already fairly short, which is unusual for this tool:

  • Uncovering Lucrative Markets: The Path to Profitable Niches
  • Niche Selection Secrets: Unveiling Profitable Opportunities
  • Unlocking Profit Potential: The Art of Niche Discovery
  • The Profitable Niche Quest: Finding Your Goldmine
  • Targeting Success: The Journey to Finding Profitable Niches
  • Niche Hunting: Unearthing Profitable Gems in the Market
  • Niche Exploration: Charting the Course to Profitable Ventures
  • Niche Profits Unleashed: Unveiling the Path to Success
  • Niche Finder's Guide: Discovering Profitable Market Opportunities
  • Niche Mastery: Paving the Way to Profitable Ventures

Some of them are too broad or vague, but we can spot several interesting choices in the list it gave us, and again, we can mix and match when we want to. We’ll go with a mix and use: The Secret to Unveiling Profitable Niches.

Keep going until you get your chapter outline solidified with strong chapter titles (or module titles, if you plan to create video modules instead of a text-based report). Make sure they’re clear and hyped up for your readers.

Double check to make sure everything is in a logical order, too. This may or may not matter in your niche, but for our example, it’s important that we have everything in order because you don’t want to be building a blog before picking a lucrative niche, for example.

You also might have some overlapping information. If this is true, merge the chapter topics together so that you don’t have anything repetitive in your lead magnet content outline.

In our case, the AI tools doubled up on lots of information, especially when it came to SEO (search engine optimization) and the selection of a good affiliate program, so we had to merge them and filter out any duplicates.

Consider Giving AI the Power to Write Your Lead Magnet

You can have artificial intelligence right as much or as little of your lead magnet as you want. Some people prefer to only get an outline they can hit the ground running with, while others prefer to hand over the bulk of the project to AI.

You can even have it write the bare bones of the lead magnet, while you go back in and weave some personalization and storytelling into the mix so that your leadership is obvious.

It's important that you don't simply give one instruction such as, “Now write the lead magnet,” to AI. If you do this, it will be limited by space and come back with a very short report.

Your goal is to provide a lot of value to your new subscribers so that they not only download the freebie and are happy with it, but so they stay tuned into your list and all of your email communications.

Instead, you want to prompt AI section by section so that it can give you thorough information. You want your subscribers in awe of how much value you’re giving away for free.

Prompt AI like this: “I want you to write an introduction without giving any resolutions. Just give them a message about why affiliate marketing is one of the most popular choices and motivation about how they’re going to get step-by-step insight so they can finally succeed. Talk about the importance of following a step-by-step approach for success instead of being all over the place. Do not tell them what the report will be about.”

Now inevitably, AI will tell them what the report will be about. But hopefully, you’ll be using a tool that listens to those instructions. Some people like to include that in their introduction anyway, rather than just on the landing page.

As long as it doesn’t through a full list of what’s taught, a mere mention of what they’ll learn is fine. Read through and see if you like the style and tone of the content. If not, you can redirect AI to have a different one.

In some instances, you can have it write in your own style if you show it what that is. Or, you can give it instructions such as telling it to write more casually and conversationally or with an empathetic tone.

Whenever you’re prompting AI to write a section, be sure to add any specifications such as any particular items you want included (or excluded) from that content. You can also read through it after it’s ready and see if you want to prompt AI to expand on any specific concepts it mentions.

Remember, you should be fact checking along the way. AI admittedly gets things wrong or makes things up, so the burden lies on you to ensure that everything you’re teaching your readers is correct.

Some people like to use more than one AI tool and have them both write the content so they can merge what they like together. This might be a bit more work on your part, but it can sometimes result in an overall more compelling and complete piece of content.

One thing you may notice is that AI often likes to resort to bullet point lists a lot. If you want to, you can prompt AI with: “Write the section in paragraph form, not with a list of bullet points.”

Another thing you may want to do when having AI write your lead magnet is ask it to include examples. You can provide it with an example or have it come up with one or more to include in your lead magnet.

You can even tell it to include a personalized story from you. Just give it the basic information and ask it to include it in the piece in a well-written manner, and it will do that for you.

Make the Editing Process a Two-Way Street with AI

Editing with AI goes both ways. Not only can you have AI edit what you add to your lead magnet, so that it polishes it to perfection – but you want to edit AI’s work as well. Sometimes, AI will have the facts straight, but word it poorly or in a way that doesn’t sound like what you want.

Redirecting and prompting AI to fix things is something you have to understand and master when using these tools. You might find that you have a personal preference for using one AI tool over another when it comes to your writing or editing needs.

Or, even with a tool like ChatGPT, you might find that you prefer the level 4 paid version over the free level 3.5 version, because the results will be different and more to your liking.

When it comes to the development of your lead magnet, more is not always better. Make sure you edit (trim) down the report from including anything that’s not directly related to the topic of the lead magnet.

AI will sometimes go off on a tangent, and you have to tell it to cut that part out and expand on other areas. You can tell it what to expand on, what examples to include, what facts or statistics to share, and more.

If you have AI help you edit and improve things you wrote for the lead magnet, you can prompt it with things like:

  • “Edit this for spelling errors, typos and grammar.”
  • “Edit this and tell me anything important I’ve left out that needs to be included.”
  • “Edit this and tell mw what kind of example to include wherever applicable.”
  • “Edit this and tell me how to improve this piece of writing.”

Use AI for Over-Delivering to Your New Subscribers

Instead of only delivering what the visitors think they’re signing up to receive, you want to go the extra mile and overdeliver to them so that they see you’ve ramped up the value they will receive.

Including additional freebies along with your original lead magnet idea is simple when you have AI to assist you. You can prompt AI like this: “I'm creating a lead magnet report called An Affiliate Marketer’s Step-By-Step Guide to Success. It teaches them the basics of getting started. What are some additional free gift idea I can include as a surprise freebie?”

AI will give you come ideas such as:

  • A cheat sheet with a condensed version of the steps and strategies covered in the guide that they can use as a quick reference sheet
  • A checklist for certain tasks like setting up their blog
  • A resource compilation of tools, websites and networks that may come inn handy
  • A template for something like a product review structure
  • A swipe file for affiliate email promotions
  • A video tutorial of a walk through of a process they need to know
  • A mind map or infographic that illustrated the process
  • Exclusive access to something the public can’t get, like a private group or database of articles and reports
  • Bonus chapter or case study that complements the original report nicely.

When your new subscribers get this additional gift, they will be happily surprised and more likely to stay signed up to your list instead of signing up just to get the freebie before unsubscribing.

Select one that you like and then prompt AI to give you more information about it. For example, we might say: “I like the idea of a template for a product review. What kinds of things and in what order do you think all product reviews should have for a tangible product?”

Review the elements AI has provided, such as an introduction to the product, an overview, packaging and unboxing, design and build quality, performance and functionality, user experience, pros and cons, price and value, customer support and warranty, conclusion and recommendations, and additional insight.

See if there’s anything you want to add or eliminate. Then prompt AI with: “Can you create the template based off of that recommendation?” You can go through the list of additional ideas and have AI create them for you or help you create them.

If it’s the video option, you can first ask AI something like, “Based on the topic of my lead magnet, what do you think are some good ideas for a video presentation to use as an additional free gift?”

It will give you ideas such as:

  • Niche selection strategies
  • The sign-up process of affiliate platforms
  • Traffic generation strategies    

So then you can ask AI: “Give me a video storyboard and script for a slideshow presentation about niche selection strategies.” You’ll get a complete rundown of everything you need to begin creating a slideshow presentation that you can screen capture record with your own narration to include as an additional value enhancement.

Have AI Craft High-Converting Copy for Your Landing Page

Once your lead magnet is complete, it’s time to move on to the list building portion of the process, and that revolves around the landing page, where you’ll accept the name and email address of your visitors in exchange for the free gift you’re promising.

A landing page has to not only look professional, but the copy has to be written in a way so that it converts very well. AI can help you with the entire copy – from the headline to the bullet points, and even the call to action.

You want your headline to grab the attention of your visitor because it’s usually the first thing they’ll notice, even before the product image. You might have a swipe file of headlines and verbiage you want to use, and you can create it yourself and ask AI to help you improve your version of it.

But you can also prompt AI to do it for you. Simply say: “I need you to create a list of possible headlines I can use on the landing page where I’m offering my lead magnet called An Affiliate Marketer’s Step-By-Step Guide to Success. Give me a variety of styles and options to consider.”

You’ll get different types of headlines you can choose from. If you use Google’s Bard, they’ll be pretty boring, such as: Learn the Secrets to Affiliate Marketing Success.” But ChatGPT usually has better ones.

They include things like:

  • Build a Profitable Affiliate Marketing Business from Scratch: Get My Free Guide Now
  • Unlock Your Affiliate Marketing Success with Our Comprehensive Step-By-Step Guide
  • Supercharge Your Affiliate Marketing Journey with Our Exclusive Guide to Success

Again, you can mix and match them, too. You might want to merge two together and say something like: “Unleash Your Potential as an Affiliate Marketer: Get Your Step-By-Step Guide to Success Free Today!”

You can redirect AI to use certain power words if you have them, or phrases from swipe files that you feel are more effective. Some landing pages only have the one main headline, but others have a sub-headline, too.

Have AI help you create as many as you need. Next, you want AI to help you craft a few bullet points for your landing page so that you can begin list building. Using AI tools, it will usually have a record of what you’ve been using it for.

But if it doesn’t, you can feed the lead magnet report back into it (or just the outline) and have it help you devise some good bullet points that will appeal to your readers. Remember, it also helped us come up with the pain points and goals lists, so you can use those to have it work off of when writing the bullet points, too.

Prompt AI for more than you actually need so that you can choose from the results. Say something like: “I need you to write 25 bullet points for my landing page that are strong benefits about my lead magnet. As a reminder, this report helps them achieve goals like generating passive income, achieving financial freedom, working from home, being their own boss, pursuing their passion, and diversifying and growing their income.”

You’ll get bullet points such as:

  • Unlock the Potential to Pursue Your Passion and Turn It Into a Profitable Online Venture
  • Grow a Sustainable Online Business with Step-By-Step Guidance for New Affiliate Marketers
  • Diversify and Grow Your Income By Tapping Into the Lucrative World of Affiliate Promotions

You can always ask AI to shorten them or hype them up if needed. Next, you can have AI create a strong call to action (CTA) to go above the opt in form on your landing page. Ask it to: “Give me a list of 25 strong call to action statements to get people to sign up for this free gift.”

Again, if they’re too long, ask AI to shorten them. A CTA should be short and to the point. It might create a sense of FOMO (fear of missing out) or scarcity. It might put an emphasis on the $0 price point, too.

So AI might deliver a call to action like: “There’s no excuse for delaying your success any longer – sign up to download your step-by-step guide FREE!” Or, you can ask for another variation like this: “No more excuses. Download your FREE step-by-step guide now and start your journey to success!”

If you want AI’s help with wording for your actual email autoresponder form, it can come up with that, too. Ask it: “Give me 10 examples for the wording I should put on the sign-up button.”

It will have everything from simple: “Sign Me Up!” verbiage to things like “Download Now,” “Yes! I Want My Free Copy,” “Get Instant Access,” or even something like “Take the First Step.”

Get AI's Input Regarding Landing Page Design

Whenever a new visitor clicks through to your landing page, they’ll get an instant feel for whether or not your page oozes professionalism (or looks amateurish). AI can help you with the design elements.

Everything from the colors you use for a niche to the images can have an impact on your conversions. Start by prompting AI for help with what colors you should use for your niche.

For example, say, “What color palettes are good for the affiliate marketing niche?” It will respond with the colors and reasons such as:

  • Blue and gray (or blue and green) to represent trust, reliability and professionalism
  • Green and brown to symbolize wealth and growth
  • Red and black to signify energy, boldness and excitement
  • Orange and yellow to show positivity and motivation

It’s different for every niche. For example, AI will tell you that for the weight loss niche, you’d want to use green and white for health and freshness, blues and green for feeling of calm and stability, or orange and blue for energy and trust.

You can also ask AI what visual element to include on your landing page. That way, you can search on DepositPhotos or elsewhere for icons that match your niche needs. Ask AI: “What visual icons or images should I use for a lead magnet about affiliate marketing success?”

It will advise you to consider dollar signs or currency symbols, growth charts and upward arrows, laptops or PCs, network icons, success or achievement badges, targets and bullseyes, magnifying glasses for representing research, analysis and finding opportunities, puzzle pieces to show that you’re helping them find success, etc.

Some people prefer to have a hybrid landing page, where, instead of an image of the product, they have a short, punchy video for their visitors to watch if they prefer that media format.

AI can write the script for that. Simply ask it the following: “I want a short, 60 second video script for my landing page where I’m giving away my lead magnet to those who sign up to my list. Write the script and hype it up for me. Also tell me what to have on the screen with the narration since I don’t want to be on camera.”

It will tell you what the shot should show, what your narration should be, what any on-screen text should show, and what your ending call to action display should be with the sign up button showing.

AI can be an assistant waiting in the wings whenever you need its insight and creative ideas. Or, it can be a tool you rely on heavily to help you carry out the ideas in full so that you can begin building a list with targeted traffic.

This is a fantastic way to save time, expand your knowledge and enhance your own abilities. You’ll be able to focus more time to traffic generation and other lucrative aspects of your business because you leveraged this tool in a smart way.

There’s no shame in using AI tools to help you grow your business and serve your audience. Not everyone has the same abilities to write or even brainstorm ideas, but they have a big heart and want to serve people who follow them.

Maintain control over the entire process. Prompt AI with as much information as you can, redirect it when necessary and read over everything it gives you so that you don’t allow anything to misrepresent you as a niche leader.

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