Creating a Small Business Website

I have a real conflict going on internally right now, I am in the process of creating a product that I can market online. Horses are my game however they may not be the best subject to build a product around. There have been some successful online horse products but not many.

To really cover most horse topics I'd need to use some video in addition to the written word so I'd have to be convinced that there was a good demand first. I have sold horses over the web, people bought them based on pictures on my site and I did send one guy a video of me riding the horse he eventually purchased.

This week a horse trader buddy of mine said she was making money selling stuff on Craigslist. She buys at storage unit auctions and lists the item, and they turn over quite fast. She sold $600 worth last weekend only one item was more than $5, boy that is a lot of listings but horse sales are slow like a lot of other things right now so any port in a storm.

Most of us are not being bailed out by congress, so we just work it out using the "free market" system. To get to the nitty gritty, she asked if I'd help her set up a little website where she could post her little items for sale. She wants to run this herself, she has a webmaster for her horse site, but wants to be able to add and delete items herself.

I gave it some thought and bought a generic domain name for her, I set up a wordpress blog for her and next week we will get together for training, hmmmm... do you suppose that other small business owners might need to know the same thing?

I decided to take one of my horse sites and convert it into a blog, as it really needs updating in the worst way, yes I forget to update after I sell a horse sometimes and then there is the embarrassment of discovering that one of my 5 year old horses still has a baby picture on their page.

I am still converting the site but am pretty happy with the way I am able to categorize the horses in a natural way that prospective buyer will intuitively follow. Take a look at my horses . Dale